About One Kings Lane

One Kings Lane is an online retailer specializing in home décor, furniture, and lifestyle products. Launched in 2009, the platform offers a curated selection of high-quality and stylish items, ranging from vintage pieces to contemporary designs. One Kings Lane is known for its exclusive collections and designer collaborations, aiming to provide unique and sophisticated options to enhance home interiors. The company appeals to discerning shoppers looking for well-crafted and distinctive home furnishings and accessories.

The Challenge

With a decline in new home sales caused by rising interest rates, increasing customer LTV from existing customers, without relying on site-wide discounts became even more paramount. 

The Solution

One Kings Lane utilized the entire LTV.ai product suite: from AI powered 1-to-1 customer outreach, to paid loyalty, to get customers more invested in the brand. By seamlessly integrating into One Kings Lane’s existing tech stack, LTV.ai was not only able to get live quickly, but set the program on autopilot thereafter. 

Solution Details

• Program Structure - $99 annual membership.

• Reward structure - 10% cashback on all purchases | $20 sign up rewards | early access to promos

Phase 1 Results

• Loyalty Conversion Rate: 12.37% of customers have opted into a $99 annual membership

• Reward Redemption Rate: 80.21% of customers subsequently engaged in a point of redemption activity

• Double digit increase in incremental spend per customer vs. control group

Beyond their AI capabilities, what separates LTV.ai from almost all martech vendors is their focus on helping us increase our contribution margins NET of marketing costs.

They truly understand that increasing sales via deep discounting and/or unsustainable paid ad spend is like eating empty calories: only satisfying in the moment…