Resources
Explore resources for essential insights on boosting your e-commerce marketing with AI. Read through actionable tips for leveraging technology to achieve marketing excellence and drive growth.
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Boost your bottom line - The art of Automated Segmentation
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Elevate your email and SMS marketing to drive unmatched open rates and conversions through automated segmentation
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Unwrapping Success - Top 3 strategies to boost holiday sales
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Dive into 3 powerful strategies to elevate holiday sales: reactivating lapsed customers, segmentation and flexible contingency plans for offers
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4 Ecommerce KPI's You Probably Aren’t Tracking Correctly
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Going beyond the usual ecommerce analytics, here are 4 specific analytics in the world of ecommerce that are often not tracked correctly.
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13 Best Shopify Apps Every Scaling Ecommerce Brand Needs
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Here are 13 Shopify apps that every scaling ecommerce brand needs for better customer service, increasing lifetime value and a better user experience.
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How To Start a Paid Loyalty Program for Ecommerce Brands
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A detailed guide on understanding & how to launch a paid loyalty program for your ecommerce brand to increase customer engagement and lifetime value (LTV).
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5 Ways for Ecommerce Brands to Increase Customer Lifetime Value
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Ways for ecommerce brands to increase customer lifetime value (LTV) by enhancing the customer experience, fostering loyalty & driving repeat purchases.
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Advanced Analytics For Scaling Ecommerce Brands to Track
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Advanced ecommerce analytics that all scaling ecommerce brands should be tracking. From shopping cart abandonment to LTV to conversion rates.
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How To Use AI To Scale Your Ecommerce Business
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Actionable methods to implement artificial intelligence in your ecommerce business to scale, with tool recommendations to use.
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Email Marketing Analytics You Need To Track for Ecommerce Brands
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An in depth dive into email marketing analytics you need to be tracking as an ecommerce brand owner in order to have engaged customers and scale.
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9 Ways To Improve Email List Engagement As An Ecommerce Brand
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Explore ways to increase your e-commerce brand's email list engagement rates. Specifically the open rates, click through rates and conversion rates.
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10 Email List Segments for Ecommerce brands to Increase Lifetime Value & Conversions
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Here are 10 segments all ecommerce brands should consider implementing to increase customer loyalty, conversion rates and lifetime value.
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Cashback VS Coupons: What is Better for Ecommerce Brands?
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A deep-dive into using coupons vs cashback for ecommerce brands to scale and increase LTV. Covering definitions, detailed comparison & real world examples.
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Email vs SMS Marketing: A Guide for Ecommerce Brands
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A deep dive and comparison into email vs sms marketing for ecommerce brands, discussing pros, cons, use-cases and how to integrate the two together.
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Lifetime Value (LTV) for Ecommerce: A Detailed Guide
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A detailed guide on Customer Lifetime Value (LTV) for ecommerce brands. Covering what it is, how to calculate it, why it matters and how to increase LTV.
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8 Ways for Ecommerce Brands to Reduce Email & SMS Unsubscribe Rates
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An exploration into reducing unsubscribe rates by building and nurturing quality customer relationships that make each individual feel heard and catered to.
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5 Ways to Increase Repurchase Rates
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Explore effective strategies to increase ecommerce repurchase rates, enhance lifetime value (LTV), and drive customer retention.
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Increasing Customer Loyalty: A Guide for Ecommerce Brands
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A guide for ecommerce brands to increase customer loyalty and lifetime value (LTV) through seamless customer experiences and making customers feel valued.
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How to Re-Engage Lapsed Customers: A Guide for E-commerce Brands
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A guide into winning back lapsed customers that haven't engaged with your brand in a while. From identifying to nurturing and converting these customers.
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7 Ways to Increase Your Customer Retention
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A dive into increasing customer retention and loyalty for ecommerce brands, through genuinely understanding and working with what customers want.
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6 Ways to Increase Your SMS Conversion Rates
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A deep dive into improving your brand's SMS marketing conversion rates and customer LTV, through truly understanding your subscribers and customer base.
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Decoding Your Customer Churn Rate: What It Really Means & How to Fix It
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A guide to understanding your ecommerce brand's customer churn rate, identify causes and implement strategies to prevent customer churn.
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The Retention Mindset: Shifting Focus from Acquisition to Lifetime Value
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This article covers the importance of shifting focus from customer acquisition to retention and practical steps to creating a loyal customer base.
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Retention Metrics that Matter (and the ones to Ignore)
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A guide into retention metrics that actually matter for ecommerce brands, identifying vanity metrics and using insights to increase customer retention.
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Predictive Analytics for Churn Prevention: Identifying At-Risk Customers Before They Lapse
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A deep dive into using predictive analytics and customer data to identify at risk customers and decrease customer churn to increase lifetime value (LTV).
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Transactional vs Nurturing Emails: The Key to Maximizing Customer LTV
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Exploring the balance between transactional vs nurturing emails in ecommerce and learning to use the two in conjunction, to grow customer loyalty and LTV.
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Pre-Churn Outreach: Re-Engaging At-Risk Customers
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A guide into proactively identifying & winning back lapsed or at risk customers, to increase customer loyalty & lifetime value (LTV).
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Customer Lifetime Value (LTV) Segmentation: Increasing Profitability by Prioritizing Your Most Valuable Customers
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A guide into identifying, nurturing and prioritizing your highest lifetime value (LTV) customers to increase your brand's customer loyalty and profit.
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Beyond Discounts: Creative and Unexpected Ways to Reward Customer Loyalty
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A guide into identifying & implementing alternatives for discounts to incentivize purchases and customer loyalty, without cutting into your brand margins.
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Hidden LTV Leaks: Common Mistakes That Hurt Your Customer Lifetime Value (and How to Fix Them)
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This article covers a systematic audit for identifying LTV leaks within ecommerce brands and proactively working to build stronger customer relationships.
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A Guide to Post-Purchase Emails: Driving Customer Retention & Lifetime Value (LTV)
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A detailed guide on post purchase emails, with different types, strategies around them and how to utilize them to maximize customer repurchases & loyalty.
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The Retention Audit: A Guide to Uncovering Hidden Churn Risks
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A guide into auditing your brand for churn risks that are causing friction in the customer lifecycle, reducing retention and lowering lifetime value (LTV).
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The Psychology of Customer Loyalty: What Makes Customers Stick With Your Brand?
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Exploring consumer psychology in ecommerce and the principles that drive decision making to create more loyal and engaged customers, with higher LTV.
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7 SMS Segments to Drive Repeat Purchases and Maximize Customer Lifetime Value (LTV)
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A guide into 7 high impact SMS segments for ecommerce brands to increase customer engagement, repeat purchases and customer lifetime value (LTV).
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SMS Fatigue: Signs Your Customers Are Tired of Your Texts (And How to Re-Engage Them)
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A guide into SMS fatigue, covering the symptoms of SMS fatigue, understanding its root causes and building solutions to engage your customers over SMS.
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4 Post-Purchase Email Flows to Drive Revenue & Repeat Purchases
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A guide into the best and most efficient post-purchase email flows for ecommerce brands to drive repeat purchases, gather feedback and increase LTV.
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5 Post-Purchase SMS Flows to Drive Revenue & Repeat Purchases
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A guide into the best and most efficient post-purchase sms flows for ecommerce brands to drive repeat purchases, gather feedback and increase LTV.
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Email Segmentation: A Detailed Guide for Ecommerce Brands
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A guide into segmentation for ecommerce brands, from the basics, to the advanced strategies and tools that $100m+ brands are using to increase customer LTV.
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5 Ways to Improve Your Average Revenue Per Customer
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An article covering 5 tried and tested strategies that help increase your ecommerce brand's Average Revenue Per Customer and Lifetime Value (LTV).