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Resources

Explore resources for essential insights on boosting your e-commerce marketing with AI. Read through actionable tips for leveraging technology to achieve marketing excellence and drive growth.

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The cold shoulder of no-reply emails

  • Discover how LTV.ai transforms the silence behind no-reply emails into meaningful customer engagement.
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Marketing beyond broadcast

  • Elevate your e-commerce strategy with LTV.ai's guide to 1-to-1 customer engagement.
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Boost your bottom line - The art of Automated Segmentation

  • Elevate your email and SMS marketing to drive unmatched open rates and conversions through automated segmentation
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Unwrapping Success - Top 3 strategies to boost holiday sales

  • Dive into 3 powerful strategies to elevate holiday sales: reactivating lapsed customers, segmentation and flexible contingency plans for offers
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4 Ecommerce KPI's You Probably Aren’t Tracking Correctly

  • Going beyond the usual ecommerce analytics, here are 4 specific analytics in the world of ecommerce that are often not tracked correctly.
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13 Best Shopify Apps Every Scaling Ecommerce Brand Needs

  • Here are 13 Shopify apps that every scaling ecommerce brand needs for better customer service, increasing lifetime value and a better user experience.
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How To Start a Paid Loyalty Program for Ecommerce Brands

  • A detailed guide on understanding & how to launch a paid loyalty program for your ecommerce brand to increase customer engagement and lifetime value (LTV).
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5 Ways for Ecommerce Brands to Increase Customer Lifetime Value

  • Ways for ecommerce brands to increase customer lifetime value (LTV) by enhancing the customer experience, fostering loyalty & driving repeat purchases.
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Advanced Analytics For Scaling Ecommerce Brands to Track

  • Advanced ecommerce analytics that all scaling ecommerce brands should be tracking. From shopping cart abandonment to LTV to conversion rates.
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How To Use AI To Scale Your Ecommerce Business

  • Actionable methods to implement artificial intelligence in your ecommerce business to scale, with tool recommendations to use.
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Email Marketing Analytics You Need To Track for Ecommerce Brands

  • An in depth dive into email marketing analytics you need to be tracking as an ecommerce brand owner in order to have engaged customers and scale.
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9 Ways To Improve Email List Engagement As An Ecommerce Brand

  • Explore ways to increase your e-commerce brand's email list engagement rates. Specifically the open rates, click through rates and conversion rates.
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10 Email List Segments for Ecommerce brands to Increase Lifetime Value & Conversions

  • Here are 10 segments all ecommerce brands should consider implementing to increase customer loyalty, conversion rates and lifetime value.
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Cashback VS Coupons: What is Better for Ecommerce Brands?

  • A deep-dive into using coupons vs cashback for ecommerce brands to scale and increase LTV. Covering definitions, detailed comparison & real world examples.
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Email vs SMS Marketing: A Guide for Ecommerce Brands

  • A deep dive and comparison into email vs sms marketing for ecommerce brands, discussing pros, cons, use-cases and how to integrate the two together.
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Lifetime Value (LTV) for Ecommerce: A Detailed Guide

  • A detailed guide on Customer Lifetime Value (LTV) for ecommerce brands. Covering what it is, how to calculate it, why it matters and how to increase LTV.
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8 Ways for Ecommerce Brands to Reduce Email & SMS Unsubscribe Rates

  • An exploration into reducing unsubscribe rates by building and nurturing quality customer relationships that make each individual feel heard and catered to.
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5 Ways to Increase Repurchase Rates

  • Explore effective strategies to increase ecommerce repurchase rates, enhance lifetime value (LTV), and drive customer retention.
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Increasing Customer Loyalty: A Guide for Ecommerce Brands

  • A guide for ecommerce brands to increase customer loyalty and lifetime value (LTV) through seamless customer experiences and making customers feel valued.
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How to Re-Engage Lapsed Customers: A Guide for E-commerce Brands

  • A guide into winning back lapsed customers that haven't engaged with your brand in a while. From identifying to nurturing and converting these customers.
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7 Ways to Increase Your Customer Retention

  • A dive into increasing customer retention and loyalty for ecommerce brands, through genuinely understanding and working with what customers want.
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6 Ways to Increase Your SMS Conversion Rates

  • A deep dive into improving your brand's SMS marketing conversion rates and customer LTV, through truly understanding your subscribers and customer base.
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Decoding Your Customer Churn Rate: What It Really Means & How to Fix It

  • A guide to understanding your ecommerce brand's customer churn rate, identify causes and implement strategies to prevent customer churn.
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The Retention Mindset: Shifting Focus from Acquisition to Lifetime Value

  • This article covers the importance of shifting focus from customer acquisition to retention and practical steps to creating a loyal customer base.
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Retention Metrics that Matter (and the ones to Ignore)

  • A guide into retention metrics that actually matter for ecommerce brands, identifying vanity metrics and using insights to increase customer retention.
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Predictive Analytics for Churn Prevention: Identifying At-Risk Customers Before They Lapse

  • A deep dive into using predictive analytics and customer data to identify at risk customers and decrease customer churn to increase lifetime value (LTV).
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Transactional vs Nurturing Emails: The Key to Maximizing Customer LTV

  • Exploring the balance between transactional vs nurturing emails in ecommerce and learning to use the two in conjunction, to grow customer loyalty and LTV.
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Pre-Churn Outreach: Re-Engaging At-Risk Customers

  • A guide into proactively identifying & winning back lapsed or at risk customers, to increase customer loyalty & lifetime value (LTV).
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Customer Lifetime Value (LTV) Segmentation: Increasing Profitability by Prioritizing Your Most Valuable Customers

  • A guide into identifying, nurturing and prioritizing your highest lifetime value (LTV) customers to increase your brand's customer loyalty and profit.
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Beyond Discounts: Creative and Unexpected Ways to Reward Customer Loyalty

  • A guide into identifying & implementing alternatives for discounts to incentivize purchases and customer loyalty, without cutting into your brand margins. 
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Hidden LTV Leaks: Common Mistakes That Hurt Your Customer Lifetime Value (and How to Fix Them)

  • This article covers a systematic audit for identifying LTV leaks within ecommerce brands and proactively working to build stronger customer relationships.
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A Guide to Post-Purchase Emails: Driving Customer Retention & Lifetime Value (LTV)

  • A detailed guide on post purchase emails, with different types, strategies around them and how to utilize them to maximize customer repurchases & loyalty.
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The Retention Audit: A Guide to Uncovering Hidden Churn Risks

  • A guide into auditing your brand for churn risks that are causing friction in the customer lifecycle, reducing retention and lowering lifetime value (LTV).
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The Psychology of Customer Loyalty: What Makes Customers Stick With Your Brand?

  • Exploring consumer psychology in ecommerce and the principles that drive decision making to create more loyal and engaged customers, with higher LTV.
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7 SMS Segments to Drive Repeat Purchases and Maximize Customer Lifetime Value (LTV)

  • A guide into 7 high impact SMS segments for ecommerce brands to increase customer engagement, repeat purchases and customer lifetime value (LTV).
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SMS Fatigue: Signs Your Customers Are Tired of Your Texts (And How to Re-Engage Them)

  • A guide into SMS fatigue, covering the symptoms of SMS fatigue, understanding its root causes and building solutions to engage your customers over SMS.
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4 Post-Purchase Email Flows to Drive Revenue & Repeat Purchases

  • A guide into the best and most efficient post-purchase email flows for ecommerce brands to drive repeat purchases, gather feedback and increase LTV.
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5 Post-Purchase SMS Flows to Drive Revenue & Repeat Purchases

  • A guide into the best and most efficient post-purchase sms flows for ecommerce brands to drive repeat purchases, gather feedback and increase LTV.
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Email Segmentation: A Detailed Guide for Ecommerce Brands

  • A guide into segmentation for ecommerce brands, from the basics, to the advanced strategies and tools that $100m+ brands are using to increase customer LTV.
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5 Ways to Improve Your Average Revenue Per Customer

  • An article covering 5 tried and tested strategies that help increase your ecommerce brand's Average Revenue Per Customer and Lifetime Value (LTV).
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Balancing the LTV to CAC Ratio: Achieving Sustainable Ecommerce Growth

  • A deep dive into the LTV to CAC ratio - understanding the metrics, strategies to optimize them & balancing the two metrics for ecommerce growth.
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AI in Email Marketing: A Guide for Ecommerce Brands

  • Exploring how AI can enhance email marketing for ecommerce brands, with the key applications of AI, its benefits and practical insights for implementation.

Learn how you can implement these strategies and more with LTV.ai