Leveraging LTV.ai's Full AI Suite on Autopilot
“Our partnership with LTV.ai has already resulted in a double digit % increase in customer LTV”
12.4%
of customers opted into a $99
annual membership
80.2%
of paid loyalty members engaged in
point redemption activity
About One Kings Lane
One Kings Lane is an online retailer specializing in home décor, furniture, and lifestyle products. Launched in 2009, the platform offers a curated selection of high-quality and stylish items, ranging from vintage pieces to contemporary designs. One Kings Lane is known for its exclusive collections and designer collaborations, aiming to provide unique and sophisticated options to enhance home interiors. The company appeals to discerning shoppers looking for well-crafted and distinctive home furnishings and accessories.
The Challenge
With a decline in new home sales caused by rising interest rates, increasing customer LTV from existing customers, without relying on site-wide discounts became even more paramount.
The Solution
Solution Details
- Program Structure - $99 annual membership.
- Reward structure - 10% cashback on all purchases | $20 sign up rewards | early access to promos
Phase 1 Results
- Loyalty Conversion Rate: 12.37% of customers have opted into a $99 annual membership
- Reward Redemption Rate: 80.21% of customers subsequently engaged in a point of redemption activity
- Double digit increase in incremental spend per customer vs. control group
Beyond their AI capabilities, what separates LTV.ai from almost all martech vendors is their focus on helping us increase our contribution margins NET of marketing costs.
They truly understand that increasing sales via deep discounting and/or unsustainable paid ad spend is like eating empty calories: only satisfying in the moment. . .
“Our partnership with LTV.ai has already resulted in a double digit % increase in customer LTV, which has resulted in a nearly one to one increase in profitability.”
“What was unique about our partnership with One Kings Lane is that they never hesitated to do right by their customers: from making reward redemption as seamless as possible, to recognizing that investing in the customer experience is what enables lasting loyalty.”
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