How Spongellé had the best Singles Day Sale ever with AI driven personalization
"The results have been very impressive! We appreciate the partnership – definitely one of our best decisions of 2024."
+435%
increase in
conversion rate
5.26x
increase in
revenue per send
About Spongellé
Spongellé is a premium self-care brand specializing in luxurious, multi-functional body care treatments. Known for their signature Body Wash Infused Buffer®, they transform daily routines into indulgent self-care experiences while offering products across multiple luxury categories.
The Challenge
Spongellé had a few key areas of focus leading up to the Singles Day Sale and the Q4 period:
Customer Experience Excellence: Spongellé wanted to transcend typical promotional tactics. Rather than bombarding customers with standard discount messaging, they sought to create meaningful, personalized experiences that would strengthen customer relationships during a traditionally discount-focused period.
Competitive Differentiation: Standing out during major sales required more than standard promotional tactics. Beauty and self-care offerings flood the market during this period, making it difficult to maintain premium visibility while driving significant sales volume.
Strategic Inventory Movement: Spongellé needed to strategically promote specific product lines and move key inventory, but in a way that felt natural and relevant to each customer. The challenge was balancing inventory goals with maintaining personalized, contextual recommendations that would resonate with individual customers' preferences and needs.
The Solution
Here's how LTV.ai's AI helped Spongellé run one of their best Singles Day Sales ever:
- Luxury-First Messaging: Instead of leading with discounts, LTV.ai crafted personalized stories around self-care rituals and premium experiences. Each communication emphasized product quality and unique benefits in an individually contextualized manner, positioning promotional offers as supplementary as opposed to the main focus.
- AI Driven Strategic Product Positioning: LTV.ai's AI driven algorithm paired complementary products based on individual customer preferences and past purchases. By understanding each customer's relationship with self-care, recommendations felt curated rather than promotional.
- Enterprise Scale Personalization: LTV.ai delivered hundreds of thousands of uniquely crafted communications, each reflecting an individual customer's relationship with the brand. This transformed what would typically be mass promotional messaging into meaningful one-to-one conversations about self-care and product value.
The Results
LTV.ai's "customer first" approach delivered significant improvements across key metrics, measured against a control group:
- 5.26x improvement in Revenue per Send
- 435% increase in Conversion Rate
- Significant incremental revenue during a key promotional period
- 29% increase in email open rates
- 75% reduction in unsubscribe rates
- Exceptional engagement during a high-volume promotional period
Operational Success
LTV.ai drove results for Spongellé on three key fronts:
- LTV.ai helped demonstrate how premium promotional campaigns can succeed through personalization, achieving record-breaking results while enhancing, rather than compromising, brand positioning.
- Successfully moved strategic inventory while maintaining authentic customer connections, proving personalized recommendations can outperform traditional promotional tactics.
- Established a sustainable framework for future promotional events that prioritizes customer experience over discounting, fundamentally shifting how Spongellé approaches major shopping events.
"The results have been very impressive! We appreciate the partnership – definitely one of our best decisions of 2024."
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